tearing. Today, with TV, we are experiencing the opposite 
process of integrating and interrelating that is anything but 
innocent. The simple faith of the salesman in the irresistibility 
of his line (both talk and goods) now yields to the complex 
togetherness of the corporate posture, the process and the 
organization.

     Ads have proved to be a self-liquidating form of 
community entertainment. They came along just after the 
Victorian gospel of work, and they promised a Beulah land of 
perfectibility, where it would be possible to “iron shirts without 
hating your husband.” And now they are deserting the 
individual consumer-product in favor of the all-inclusive and 
never-ending process that is the Image of any great corporate 
enterprise. The Container Corporation of America does not 
feature paper bags and paper cups in its ads, but the container